DIXONS CARPHONE EXTENDS CREDIT PROPOSITION WITH BNP PARIBAS PERSONAL FINANCE
Wed, 12 Dec 2018
Solihull-based consumer finance provider BNP Paribas Personal Finance has signed a new, extended agreement with Dixons Carphone. The deal will see the retailer able to offer its customers credit on more products in the new year, including an increasing number of mobile handsets.
The new agreement will also allow Dixons Carphone, which operates brands including Carphone Warehouse and Currys PC World in the UK, to build truly integrated credit propositions and innovative future offers for customers.
Credit is a key part of Dixons Carphone’s future strategy centred around the vision of ‘We Help Everyone Enjoy Amazing Technology’, building on its established platform and with a commitment to responsible consumer finance.
Dixons Carphone launched its credit proposition, Your Plan, with BNP Paribas Personal Finance in 2016. Since then, the retailer has grown its credit base to over 700k active accounts and more than £440m of credit revenue expected this year.
Antreas Athanassopoulos, Chief Customer Officer, Dixons Carphone, said: “Customers find technology exciting but often confusing and expensive, particularly at the big-ticket end of the market. Credit gives customers another reason to shop with us and, by signing an extension of our already-successful strategic partnership with BNP Paribas Personal Finance, we will be building on strong foundations. We are making our consumer finance offer a core part of our customers’ journey with us, helping them buy, afford and enjoy the most amazing technology.”
Stephen Hunt, CEO BNP Paribas Personal Finance UK, said: “We’re delighted to extend our strategic partnership with Dixons Carphone and bring our global Group consumer finance expertise and experience to help drive transformation for Dixons Carphone at an exciting stage of their development. This is a great opportunity for both our businesses to deliver choice, value and a great experience for customers. As a key strategic partner we’re looking forward to working with Dixons Carphone in the future as we continue to anticipate future retail trends. We will continue to create innovative solutions to accelerate growth and provide customers with helpful, affordable finance solutions to buy the technology they want.”