BNP Paribas Personal Finance shortlisted for The Loyalty Awards

Sat, 26 Apr 2014

BNP Paribas Personal Finance, the Solihull-based provider of card, retail finance and loyalty solutions has been shortlisted for The Loyalty Awards, which celebrates excellence, innovation and best practice within the industry.  

BNP Paribas has been nominated in two categories for its outstanding partnership work with Department store, Beales, including the award for Best card based loyalty programme and Best coupon or voucher based loyalty programme.

Stephen Hunt, CEO, BNP Paribas Personal Finance said: "It's fantastic that our work with Beales has been recognised. Our nomination across two categories is a testament to the success of the scheme that we introduced to Beales, and how well we work with our clients to develop solutions to suit their needs."

"The Beales programme achieved phenomenal results for both our client and BNP Paribas Personal Finance, and we are looking forward to the announcement of the category winners."

BNP Paribas Personal Finance worked with Beales to introduce a new "Love Rewards" programme to connect with customers and develop long-term profitable relationships. As a result, BNP Paribas Personal Finance has been able to use the data collected from customer interactions intelligently to; generate customer insight, and build ongoing value for the customer through personalised offers and rewards.

The "Love Rewards" programme was developed to offer a compelling reason for Beales different shopper types to enrol as members, under-pinned by a generous reward currency and an appropriate set of customer benefits including special offers, promotions and access to priority information about new collections and product ranges. Winners of the 2014 Loyalty Awards will be announced on Tuesday 10 June.