The Challenge

IHG® were looking to further engage their 7 million UK IHG® Rewards Club members by creating a tailor made Card, to enhance their benefits and earning opportunities when staying at any of their 5000 hotels worldwide, including Holiday Inn® and InterContinental® Hotels and Resorts. 


Create a credit card giving customers :

Grow and retain IHG guests

Attract, retain and reward guests by meeting their needs.

Build customer loyalty

Create a customer focussed loyalty programme which delivers value.

Increase stays and spend

Drive stays and spend by enhancing the loyalty proposition for IHG guests.

Our Solutions

The Solution

We worked with IHG® to understand their guest needs and motivations to create a rewards proposition and valuable package of benefits to drive guest engagement. To have maximum appeal, two new cards were developed to offer accelerated IHG® Rewards Club earning potential. The IHG® Rewards Club and IHG® Rewards Club Premium Credit Cards demonstrate how loyalty and a valuable revenue stream can be created benefitting customers and IHG®.


  • Both IHG credit cards achieved finalist as Best Credit Card Product of the year status, at the 2017 Card & Payment Awards, recognised for their compelling value and member benefits incentivising both spend at IHG® properties and all other purchases
  • Activation and spend rates demonstrate high levels of member engagement


"BNP Paribas Personal Finance worked with us to create two compelling value propositions and developed a business model that works for both us and our customers."

Christopher Tammaro, Head of Global Cobrand Program, IHG

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