SHIFTING GEARS — HOW OUR MOTOR FINANCE TEAM IS DRIVING GROWTH AND SUCCESS

2025-05-22 08:44:04.0

This past year has been pivotal for the BNP Paribas Personal Finance UK Motor Finance team and has been defined by growth, focus, and momentum.

From welcoming new partners to expanding into new markets, the team has continued to evolve at pace, with no signs of slowing down.

To top it off BNP Paribas Personal Finance UK gained national recognition for their achievements at the prestigious Credit Strategy Car Finance Awards where they were crowned Best Manufacturer Finance Provider. A great reflection of their achievements and continued commitment to partners and customers.

Partnering with OMODA & JAECOO

One of the standout achievements from the last year has been supporting the launch of two automotive brands, OMODA & JAECOO, in the UK market. From contract signing to dealer activation, we delivered a fully operational finance solution in just seven weeks — an exceptional turnaround in the industry.

Since launch, our network of dealers has more than doubled in size, and the brands have collectively registered over 10,000 vehicles. Dubbed the “fastest growing motor brand in the UK,” OMODA & JAECOO’s rapid success since entering the UK market reflects the strength of our partnership and the capability of our motor finance team.

Strengthening our structure

To support this level of growth and continue delivering at pace, we introduced a new team structure earlier this year.

By creating dedicated OEM sales and regional teams, we’ve ensured sharper focus, improved clarity, and better alignment across our motor-focused operations. The OEM team focuses exclusively on growing our portfolio of manufacturer partnerships, while the regional team continues to deliver our core finance offering across the UK.

This structure enables us to support our partners with their ambitious growth plans, whilst keeping us agile so we can scale for whatever comes next.

Expanding our offering

Beyond OEMs, our growth strategy has seen us expand into the leisure market in recent years, providing finance for motorhomes, caravans, and touring caravans.

This sector has seen sustained demand post-pandemic, and we’ve responded by extending our product offering with the aim of doubling our volumes in leisure finance. It’s a space we’re continuing to invest in, both in terms of people and product.

Recognition from industry peers

We’re proud to share that we’ve won Best Manufacturer Finance Provider at this year’s Credit Strategy Car Finance Awards – and that Janette Smith was also named a finalist for Best Relationship Manager.

This industry recognition is a testament to the dedication of our team, and an encouraging signal that our approach is resonating with manufacturers, retailers and peers alike.

Andrew Brameld, our Chief Commercial Officer, shared: “The growth we’ve seen in recent years takes immense effort behind the scenes. Winning Best Manufacturer Finance Provider is a fantastic achievement and a reflection of the commitment and hard work of our entire team. It shows that our continued focus on partnerships, service and innovation is delivering real value.

“It’s also brilliant to see Janette Smith recognised as a finalist for Best Relationship Manager. Her performance, professionalism, and impact across the business truly stands out.

“Janette consistently supports both colleagues and partners with the highest standards of service, and her ability to lead, innovate and embed herself into every relationship truly sets her apart.”

Looking ahead

We’re proud of the progress we’ve made, but we’re even more excited about what comes next. With a clear structure in place, strong partner relationships, and a growing presence in both traditional and emerging markets, we’re well positioned to expand our motor finance offering.

The rise in EV and hybrid vehicles also presents exciting opportunities. By funding a growing number of sustainable vehicle options, we are not only supporting customer demand but reinforcing our commitment to a greener future.

By staying agile, investing in our people, and keeping our partnerships and customers at the heart of everything we do, we’re ready to take the next step in our growth journey in the motor finance sector.

Discover more about our motor finance solutions: Motor Finance | Moving into the future with the right solution