HOW WE’RE DRIVING EXCELLENCE IN CREDIT RISK — CELEBRATING TWO AWARD WINS AT THE CREDIT AWARDS 2026!

2026-06-30 13:34:00.0

We’re delighted to have won Credit Risk Team of the Year and Excellence in Credit Risk Modelling at this year’s Credit Awards, reinforcing our position as a leader in consumer finance solutions.

The Credit Awards, hosted by Credit Strategy during Credit Week, celebrates innovation and best practice across credit and financial services. This year’s awards were particularly competitive with entries across 30 categories, all demonstrating excellence within the financial services sector.

With more than 50 years of experience supporting some of the most respected brands, we’ve built a strong reputation as a responsible lender among consumers and partners. Our purpose is to bring fairness and flexibility to how people budget for life’s big purchases, a purpose that has enabled us to support millions of customers turn purchases into affordable, manageable instalments.

We’ve experienced a period of sustained growth in recent years and a key contributor to this is our commitment to being a responsible lender, a commitment which has driven the development of our solutions to move away from traditional practices, utilising rich data sources to make smarter decisions and increase financial inclusion when determining risk.

At this year’s Credit Awards, we walked away with the award for Credit Risk Team of the Year. Our colleagues were praised for the demonstrable impact they’ve made to the business, delivered through a bold transformation project across people, data, technology and performance.

The team’s focus on developing a “best in class” credit risk function and investment in data and advanced analytics has resulted in an industry-leading credit solution, delivered by a team that are exceeding targets across the board. 

We’re delighted to have won in the category of Excellence in Credit Risk Modelling, which is the collection of processes behind the scenes that enables us to empower more than 4.3 million customers with our flexible finance solution, Creation Flex, and contributes to 88% of our Trustpilot reviews being 5-star!

To support our ever-growing customer base, where we now welcome a new customer every 22 seconds, we have looked to machine learning and explainable AI to augment the accuracy of our decision making to improve financial inclusion while aligning with responsible lending objectives. This includes the implementation of tools like PRAISE – our Policy Rule AI Strategy Engine – and AI FLARE (Fraud Learning Adaptive Rules Engine), both of which were designed to align with existing process to make safer, fairer, higher performing credit decisions.

Through the implementation of machine learning, explainable AI and a focus on how data can inform better risk evaluation, we’ve demonstrated how rich data can drive smarter decisions, enabling responsible and sustainable growth and fairness and financial wellbeing for customers.

Stephen Hunt, Chief Executive Officer at BNP Paribas Personal Finance UK, commented: “We’re delighted to have won both the Excellence in Credit Risk Modelling and Credit Risk Team of the Year awards at this year’s Credit Awards. Both awards reflect the same focus: helping customers access credit in a way that’s fair, flexible and transparent.

“We’ve continued to challenge the market and develop solutions that help customers budget for larger purchases through simple, affordable instalments, with no surprises.

“Behind the scenes, our teams have worked hard to improve how we assess applications, using advanced analytics and explainable AI to make better-informed decisions while keeping them clear, consistent and well-governed.

“These awards reflect the hard work and commitment of our teams and partners, who are constantly looking for ways to deliver a better experience for customers. Most importantly, they’re a reminder of the trust our customers place in us every day, and we’re proud to serve them.”

At this year’s Credit Awards, we were also shortlisted in the Best Consumer Credit Product, as well as the Best Outsourcing & Partnership Initiative category for our work with Concentrix. The awards this year were incredibly competitive, indicative of the excellence on display across the financial services industry.

Looking ahead, we are well positioned for continued business growth, with award-winning credit solutions and strong business partnerships.   

To find out more about BNP Paribas Personal Finance UK’s financial solutions, visit https://www.bnpparibas-pf.co.uk/our-solutions/