IHG Case Study

IHG Case Study

IHG® were looking to further engage their 7 million UK IHG® Rewards Club members by creating a tailor made Card, to enhance their benefits and earning opportunities when staying at any of their 5000 hotels worldwide, including Holiday Inn® and InterContinental® Hotels and Resorts.  

The Challenge

Drive stays and spend by enhancing the loyalty proposition:

  • Grow and retain IHG guests

    Attract, retain and reward guests by meeting their needs.
  • Build customer loyalty

    Create a customer focussed loyalty programme which delivers value.
  • Increase stays and spend

    Drive stays and spend by enhancing the loyalty proposition for IHG guests.

The Solution

We worked with IHG® to understand their guest needs and motivations to create a rewards proposition and valuable package of benefits to drive guest engagement.  To have maximum appeal, two new cards were developed to offer accelerated IHG® Rewards Club earning potential.  The IHG® Rewards Club and IHG® Rewards Club Premium Credit Cards demonstrate how loyalty and a valuable revenue stream can be created benefitting customers and IHG®.    

Results

IHG TESTIMONIAL

icon_quote_openBNP Paribas Personal Finance worked with us to create two compelling value propositions and developed a business model that works for both us and our customers.icon_quote_close

Christopher Tammaro, Head of Global Cobrand Program, IHG

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