Flexible Finance Plan Case Study.

Flexible Finance Plan Case Study.

A large high street retailer wanted to grow their business with a new customer focussed, innovative flexible credit plan which would provide their customers with choice and flexibility.

The Challenge

Create a finance plan giving customers:

  • Flexibility

    A tailor made finance plan to suit their budget and needs.
  • Transparency

    Quick & simple application process, payment options and competitive APR.
  • Accessibility

    Online Account Management and multi-channel repeat spend options.

The Solution

Flexible Finance Plan

The flexible finance plan was launched on the back of three years’ worth of consumer research by a leading UK high street retailer, which highlighted that shoppers find finance confusing and are looking for help in choosing the right payment option for them. The plan has been designed to be transparent, easy-to-manage and entirely customisable according to the customers' needs, with no hidden catches.

Customer benefits include:

bullet All information they need to make an informed borrowing decision

bullet Ability to control how much they want to pay and for how long within set parameters

bullet Payment of a deposit or choose to pay nothing for the first six months

bullet Overpayments or settle early at any time at no extra cost

bullet Online account management tools

bullet Ongoing credit enables additional purchases online, in-store and on mobile device to be made without the hassle of reapplying


bullet High volume of flexible finance plan accounts opened in the first 3 months

bullet Significant transaction volumes and repeat spend using the flexible finance plan account facility

bullet A simplified application journey generating significant year on year increase in finance sales

bullet Sales confirmed as above forecasted levels by the retailer

bullet Extremely positive feedback from both customers and retailer staff

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